bh55 Privacy Policy

bh55 is Pakistan's premier online casino and sports betting platform, accessible at bh55.bio. The bh55 platform is operated under international gaming licensing standards and serves registered players across Pakistan, including Karachi, Lahore, Islamabad, Faisalabad, and other cities.

For the purposes of this Privacy Policy, bh55 is the data controller — meaning we are the entity responsible for determining how and why your personal data is processed in connection with your use of the bh55 platform.

If you have any questions or concerns about this Privacy Policy or about the way bh55 handles your personal data, please contact our support team using the details set out in Section 14 of this document.

bh55 collects personal data in the following categories:

bh55 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data beyond what is strictly necessary for identity verification purposes under our KYC obligations.

bh55 collects your personal data through the following means:

• Direct registration: When you create a bh55 account, you voluntarily provide your name, date of birth, mobile number, email address, and other registration details.
• KYC submission: When you complete identity verification, you submit a copy of your CNIC, a selfie, or other supporting documentation as requested by bh55's verification team.
• Deposits and withdrawals: When you transact via JazzCash, EasyPaisa, HBL, UBL, SadaPay, or USDT TRC20, financial account identifiers are shared with bh55 to process the transaction.
• Platform usage: Automatically collected technical and usage data is captured as you navigate the bh55 platform, including IP address, device identifiers, and session activity via cookies and similar technologies.
• Customer support interactions: When you contact bh55 via live chat or email, the content of those communications is recorded and retained for support and quality assurance purposes.
• Third-party sources: bh55 may receive identity verification data from third-party KYC service providers and fraud prevention agencies engaged to support our compliance obligations.

bh55 uses your personal data for the following purposes:

• Account management: To create, maintain, and secure your bh55 account, including authentication via SMS OTP and two-factor verification.
• Service delivery: To provide access to cricket betting, live casino games, slots, bingo, and all other bh55 platform features in PKR.
• Payment processing: To facilitate deposits and withdrawals via your registered payment method — JazzCash, EasyPaisa, HBL, UBL, SadaPay, or USDT TRC20.
• KYC & AML compliance: To verify your identity, confirm your age (21+), and conduct anti-money laundering checks in accordance with our international gaming licensing obligations.
• Responsible gaming: To monitor gaming activity for patterns that may indicate problem gambling behaviour, and to give effect to deposit limits, cooling-off periods, and self-exclusions requested by players.
• Fraud prevention & security: To detect and prevent unauthorised account access, collusion, bonus abuse, and other fraudulent or prohibited activities on the platform.
• Customer support: To respond to your enquiries, resolve disputes, and improve the quality of support we provide.
• Platform improvement: To analyse usage patterns and technical performance data to improve the bh55 platform experience for all Pakistani players.
• Promotional communications: To send you relevant bh55 bonus offers, promotions, and platform updates, where you have consented to receive such communications. You may opt out at any time.
• Legal & regulatory obligations: To comply with applicable laws, licensing requirements, and lawful instructions from regulatory or law enforcement authorities.

bh55 processes your personal data on one or more of the following legal grounds:

• Contractual necessity: Processing is necessary to perform the contract between you and bh55 — specifically, to operate your account, process your bets and transactions, and deliver the services you have signed up to use.
• Legal obligation: Processing is necessary to comply with our legal and regulatory obligations, including KYC identity verification, AML checks, age verification (21+), and reporting obligations under our international gaming licensing framework.
• Legitimate interests: Processing is carried out in pursuit of bh55's legitimate business interests — such as fraud prevention, platform security, service improvement, and responsible gaming monitoring — provided those interests are not overridden by your fundamental privacy rights.
• Consent: For certain processing activities — including promotional marketing communications — bh55 relies on your freely given, specific, and informed consent. You may withdraw this consent at any time without affecting the lawfulness of processing carried out before withdrawal.

bh55 does not sell, rent, or trade your personal data. We share your data only in the following limited circumstances and only to the extent necessary for the stated purpose:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, SadaPay, and cryptocurrency network operators receive the minimum financial data required to process your deposit or withdrawal transaction.
• Game providers: Third-party casino and sportsbook game providers receive a pseudonymous player identifier and session data necessary to operate their games within the bh55 platform. They do not receive your full identity data.
• KYC & verification services: Third-party identity verification partners may process your CNIC data and supporting documentation on behalf of bh55 to complete the KYC process.
• Fraud prevention agencies: Shared data is limited to technical identifiers (IP address, device fingerprint) for the purpose of detecting and preventing fraudulent activity on the platform.
• Regulatory and law enforcement authorities: bh55 will disclose personal data to regulators, licensing authorities, or law enforcement agencies where required to do so by applicable law, court order, or our licensing obligations — including in connection with investigations into match-fixing or financial crime.
• Group companies and service providers: Where bh55 engages third-party technology or operational service providers to support the platform, those providers act as data processors under written agreements that require them to process data only on bh55's instructions and to maintain appropriate security standards.

bh55 uses cookies — small text files stored on your device — and similar tracking technologies to operate and improve the platform. The categories of cookies used by bh55 are as follows:

• Essential cookies: Required for the platform to function correctly. These include session authentication cookies, security tokens, and cookies that remember your login state. These cannot be disabled without impairing the functionality of the platform.
• Performance cookies: Used to collect anonymised data about how players use the bh55 platform — such as which pages are visited most often and how long sessions last — to help us identify areas for improvement.
• Functionality cookies: Store your preferences such as language settings, remembered display options, and responsible gaming notification configurations, so the platform behaves consistently across sessions.
• Targeting / analytics cookies: Used on an aggregated, anonymised basis to understand the effectiveness of our promotional campaigns and to optimise the bh55 experience for players across Pakistan. bh55 does not use these cookies to build individual advertising profiles.

You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of the bh55 platform. For detailed instructions on managing cookies in your specific browser, please refer to your browser's help documentation.

bh55 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by our legal and regulatory obligations. The following general retention principles apply:

• Active accounts: Personal data associated with an active bh55 account is retained for the duration of the account relationship plus any additional period required by our licensing framework following account closure.
• KYC and AML records: Identity verification documents and AML-related records are retained for a minimum of five years following the end of the customer relationship, in accordance with international gaming licensing requirements.
• Transaction records: Deposit and withdrawal records denominated in PKR are retained for a minimum of five years for audit and compliance purposes.
• Gaming activity logs: Bet history and game session records are retained for a minimum of three years for dispute resolution, responsible gaming monitoring, and regulatory audit purposes.
• Support communications: Live chat transcripts and support email exchanges are retained for up to two years for quality assurance and dispute resolution purposes.
• Marketing consent records: Records of your marketing consent or opt-out preferences are retained for as long as is necessary to demonstrate compliance with your stated preferences.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with you as an individual.

bh55 takes the security of your personal data seriously and has implemented a range of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or disclosure:

• TLS/SSL encryption: All data transmitted between your device and bh55's servers is encrypted in transit using TLS protocols.
• Password hashing: Account passwords are stored using one-way cryptographic hashing algorithms. bh55 staff cannot access your password in plain text.
• SMS OTP two-factor authentication: Available to all bh55 account holders and strongly recommended to add a second layer of account access protection.
• Access controls: Access to personal data within bh55's systems is restricted on a strictly need-to-know basis. Staff who handle player data are bound by confidentiality obligations.
• Fraud monitoring systems: Automated systems monitor account activity for patterns indicative of unauthorised access, bonus abuse, or other fraudulent behaviour.
• Regular security reviews: bh55 conducts periodic reviews of its data security practices to ensure they remain appropriate in light of evolving threats and technical developments.

As a bh55 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team at [email protected] with your registered account details:

• Right of access: You may request a copy of the personal data bh55 holds about you. bh55 will respond to verified access requests within 30 days.
• Right to rectification: You may request that inaccurate or incomplete personal data held by bh55 be corrected. For basic account details, you can update these directly in your account settings.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to bh55's legal retention obligations. Note that data required for KYC, AML, or licensing compliance cannot be deleted before the applicable retention period expires.
• Right to restrict processing: You may request that bh55 restrict the processing of your data in certain circumstances — for example, where you contest the accuracy of the data while bh55 verifies it.
• Right to data portability: You may request a copy of the personal data you have provided to bh55 in a structured, commonly used, machine-readable format, where technically feasible.
• Right to withdraw consent: Where bh55 relies on your consent to process your data — including for marketing communications — you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to object: You may object to processing carried out on the basis of bh55's legitimate interests where you believe your fundamental rights and freedoms override those interests.

bh55 will not discriminate against you for exercising any of these rights. We will respond to all verified privacy rights requests within 30 days of receipt, or notify you if an extension is required for complex requests.

The bh55 platform is strictly intended for adults aged 21 years and above. bh55 does not knowingly collect personal data from individuals under the age of 21, and we actively enforce age verification as part of our registration and KYC process.

If bh55 becomes aware that personal data has been collected from a person under 21 years of age, we will take immediate steps to delete that data and permanently close the associated account. Any funds deposited by an underage individual will be returned via the original payment method where feasible, and the matter may be referred to the relevant authorities where required by our licensing obligations.

The bh55 platform integrates with third-party service providers — including casino game providers, live dealer studios, payment gateways, and analytics tools — that may process some of your data independently in connection with their own services. These third parties operate their own privacy policies, and bh55 is not responsible for the privacy practices of those providers beyond the data processing agreements we have in place with them.

Where bh55's platform links to third-party resources or documentation — such as responsible gaming guidance from our licensing framework — those external resources are governed by their own privacy terms. bh55 does not control and is not responsible for the content or privacy practices of any external websites or services.

bh55 carefully selects third-party partners and requires them to maintain appropriate data protection standards as a condition of their engagement with the bh55 platform.

bh55 reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable legal or regulatory requirements, or improvements to our platform. The "Last Updated" date at the top of this policy indicates when it was most recently revised.

Where changes are material — meaning they substantially affect your rights or the way we process your personal data — bh55 will notify you via email to your registered address and/or via a prominent notice on the bh55 platform before the changes take effect.

Your continued use of the bh55 platform following the publication of any revised Privacy Policy constitutes your acknowledgement of the updated terms. If you do not agree with any changes, you should stop using the platform and close your account by contacting our support team.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way bh55 processes your personal data, please contact our Data Support team through one of the following channels:

• Email: [email protected]
• Live Chat: Available 24/7 in Urdu and English via the bh55 platform live chat widget.
• Subject line: When emailing, please use the subject line "Privacy Request – [Your Registered Email]" to ensure your query is directed to the correct team promptly.

bh55 aims to respond to all privacy-related enquiries within 5 business days, and to complete substantive data rights requests within 30 days of receipt of a verified request.